![]() The Brand New Approach of INSTRKTIVīefore suggesting a new solution, we created a list of requirements that should be the starting point of a new experience. All this was impossible with printed booklets, which disappointed both managers and clients. Any errors in existing instructions can be easily fixed, so every user has access to updated product information. They can analyze customer satisfaction and provide support when required. ![]() Since they go back to the official website just after buying a product, managers don’t lose sight of their clients. But with online manuals, customers have an opportunity to communicate with a company. Next to that there was no direct contact allowing buyers to give feedback. At some points it felt quite discouraging, so Froukje was looking for new solutions. Often, the hard work done prior to product release was devalued because of minor mistakes. In the meantime, customers had to deal with a problem themselves if there were any false guidelines. She needed to wait about 4-6 months to make corrections in all paper product manuals. The product development project was led by product manager Froukje.Īccording to Froukje, it was extremely frustrating to notice an error in a printed user manual knowing that it was almost impossible to change anything. To avoid excessive paper recycling, cut expenses and provide users only the content that matches their native language and actual purchase, a brand new approach must be applied. What’s more, it requires more printing, which is both expensive and detrimental for the environment. It becomes difficult to include all the instructions into one booklet. On top of that, as markets expand, the wall types on which the products are installed also expand. Naturally, offering all languages in one booklet is not as user-friendly as providing them only in the customer's native language. Let us explain the importance of each point.Īs Vogel’s markets expands, so does the number of their manuals and marketing materials.The company translates their guides into more and more languages, providing buyers from different countries with instructions. Vogel’s goal was to improve the installation experience for their clients, whilst reduce printing costs, increase sustainability and comply with legislation. Not only were the costs for their creation too high, but customer experience was not satisfactory either. ![]() Printed manuals were no longer a viable option for consumer products. ![]() Since Vogel’s has transformed the way they produce their TV wall mounts, the company has faced the need to remodel their existing user instructions. User-oriented and easy-to-navigate online instructions, quick and efficient production of manuals as well as significant cost reduction. Tools: MadCap Flare for authoring, content management and publishing & MadCap Lingo for translation management. Medium: a detailed online manual supplemented with video instructions and augmented reality and a Quick Start Guide(QSG) printed on the packaging. Let’s look closer at the process of producing an easy-to-navigate online help in eighteen languages.Įasier product installation, efficient information management, reduced paper usage, improved sustainability, compliance with legal requirements. As a result of our collaboration, we created all online manuals for their products, including the hard-copy Quick Start Guides, using a powerful content management application called MadCap Flare. Eindhoven, the Netherlands Consumer productsīeing the world’s leading manufacturer of TV mounts, Vogel’s Products turned to INSTRKTIV for optimizing their customers’ experience. ![]()
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